How does the purpose of a webpage influence its rating?

The purpose of a webpage significantly influences its rating because it sets the expectations for content quality, relevance, and usability. When evaluators assess a webpage, they consider what the webpage aims to achieve—whether it is to inform, entertain, sell, or provide a service. This intent helps establish criteria for measuring how well the content of the page meets the needs of its intended audience. For example, an informational webpage should provide accurate and well-researched content, while a shopping site should prioritize user experience, ease of navigation, and trustworthiness of the products offered.

As evaluators keep the purpose of a webpage in mind, they look for relevant indicators of quality that align with that purpose. The more effectively a webpage fulfills its intended role, the higher its potential rating will be. This alignment between purpose and content quality is crucial in providing a useful and satisfactory experience to users, making the purpose a central factor in the rating process.