What is meant by a page lacking appropriate E-E-A-T?

A page lacking appropriate E-E-A-T refers specifically to the absence of Experience, Expertise, Authoritativeness, and Trustworthiness, which are critical components of high-quality content according to search engine guidelines. When we say that the creator lacks relevant experience or expertise, it indicates that the individual or organization behind the content does not have the necessary background, qualifications, or credentials to provide reliable and accurate information on the subject matter. This can lead to a lack of trust from users and affect the overall quality and credibility of the page.

In the context of E-E-A-T, having a knowledgeable and skilled content creator is essential for establishing authority and trust. Users are more likely to value and rely on content from individuals who possess recognized expertise in a particular field. Therefore, the emphasis on the creator's relevant experience or expertise directly ties to the effectiveness of E-E-A-T criteria in enhancing the quality perception of web content.