What is often the primary goal of a call-to-action on a webpage?

The primary goal of a call-to-action (CTA) on a webpage is to encourage users to complete a specific action, such as making a purchase, signing up for a newsletter, or downloading content. CTAs are designed to prompt immediate responses from users, guiding them towards objectives that benefit both the user and the site owner or business.

By effectively employing CTAs, a webpage can lead visitors through the customer journey, enhancing user engagement and conversion rates. Clear and compelling CTAs leverage persuasive language and prominent placement, making it easy for users to understand what action they are encouraged to take. This strategic focus on prompting user interaction is crucial for achieving business goals and driving website performance.