What is the purpose of incorporating visuals in online content?

Incorporating visuals in online content primarily serves to enhance understanding and retention of information. Visual elements like images, graphs, and infographics can help break down complex concepts, making them easier for the audience to grasp. People often process visual information more quickly than text, allowing for better comprehension and quicker recall of data. When visuals are used effectively, they complement the written content, providing context and clarity that aid readers in absorbing and retaining information more effectively. This synergy between visuals and text not only improves user engagement but also increases the likelihood that the audience will remember what they've read or learned.