What term refers to the content that serves the purpose of the web page?

The term that best describes the content fulfilling the primary purpose of a web page is "Main Content." This refers to the central information, resources, or functions that the page is designed to deliver to the user. Main Content typically includes the core text, images, videos, or other interactive elements that provide the key message or utility the page is intended to offer.

For instance, on a product page, the Main Content would include the product description, images, and pricing information, all of which directly support the user's needs and goals when visiting that page. This contrasts with other types of content, like supporting content, which may provide additional context, or auxiliary material, which serves as supplementary information but is not essential to understanding the primary purpose of the page. Related articles might provide further reading but do not encapsulate the main intention of the web page.

Overall, recognizing the Main Content is crucial for effective evaluation and optimization of web pages, ensuring they serve their intended purpose efficiently and meet users' needs effectively.