When rating Needs Met, what should the ratings be based exclusively on?

The rating for Needs Met should be based exclusively on the landing page. This approach ensures that the rater evaluates the actual content and relevance of the page that users land on after performing a search. The landing page provides crucial information about whether it satisfies the expectations and needs of users based on their search query. By focusing solely on the landing page, raters can better determine if the information is informative, relevant, and valuable in the context of the user's search intent.

While the search query and user intent are important for understanding what users are looking for, they serve as a foundation for assessing the landing page content rather than being the basis for the rating itself. Visual context can enhance understanding but does not solely determine the needs met by the page. Therefore, exclusive reliance on the landing page aligns well with the objective of assessing how effectively a page fulfills user needs based on their queries.