Why are "noisy" ads considered problematic in content evaluation?

Noisy ads are deemed problematic in content evaluation primarily because they detract from the focus on actual content. When ads are overly vibrant, cluttered, or distracting, they can obstruct the user's ability to engage with the main material of the site. This distraction can lead to frustration for users, who may find it difficult to concentrate on the valuable information being presented. As a result, a cluttered ad environment can diminish the overall user experience, causing them to leave the site or fail to consume the content as intended. The primary goal of content evaluation is to assess how effectively a page delivers its intended message or information, and if the ads interfere with that clarity and focus, they are considered problematic.